Fast Beauty, Smarter Launches

BEAUTY GLOSSARY

Fast Beauty, Smarter Launches

Ready to Market, A Faster Way to Bring Products to Life

Why speed is a strategic advantage in beauty

In today’s market, speed isn’t just a differentiator — it’s a necessity. With constantly shifting consumer trends and social-driven product demand, the ability to launch quickly can determine whether a brand leads the trend or follows behind it.

According to McKinsey, over 50% of beauty executives list go-to-market speed as a top strategic priority. Meanwhile, WGSN reports that 63% of beauty brands say launch delays have already impacted their 2024 sales pipeline. Yet traditional development can stretch to 6–12 months or more — making it difficult for brands to stay agile.

That’s why CTKCLIP developed Ready-to-Market: a curated launch service that helps beauty brands move faster and more efficiently by streamlining key development steps.

What is Ready-to-Market?

Ready-to-Market is a service built for speed-to-launch. We offer a curated selection of verified formulas that have already done essential stability and compatibility checks —paired with pre-matched packaging options that have undergone basic internal checks — helping reduce decision fatigue and avoid unnecessary delays. You can move directly to the branding and finalization stage, and launch your product in as little as 3–4 months, depending on complexity, production scheduling, and packaging availability.

How it works — A simpler launch process

Start by exploring a curated lineup of formulas paired with verified packaging options. Once you find a match, submit an inquiry. Our team will guide you through the product creation and launch process — from selecting the right components to finalizing details. After final approval and PO, production begins. It’s a focused, streamlined path that helps you launch faster with fewer unknowns.

Why choose Ready-to-Market?

✅ -Faster timeline

Once specs are approved and PO is received, production typically begins in around 12 weeks.

✅ -Verified foundations

Formulas have passed internal tests for stability and packaging compatibility, giving you peace of mind as you finalize branding.

-Note: Internal testing has been conducted, but final compatibility and stability testing may still be required depending on the final packaging specifications, especially for colored or specialty containers.

✅ -Simplified process

By choosing from curated combinations, brands avoid lengthy sampling, development loops, and formulation risks.

✅ -Global readiness

Each product listing includes current compliance status by region — and our team can support with additional guidance.

The case for speed

* 63% of beauty brands experienced launch delays that affected sales performance (WGSN, Beauty Futures 2024)

* Many brands now seek ways to validate and launch product ideas faster without investing in full development cycles

* D2C (Direct-to-Consumer) brands increasingly favor “drop-style” releases and faster feedback loops to align with consumer behavior

The demand for quicker, lower-risk launch models is clear — and Ready-to-Market provides a structured solution for that need.

Is Ready-to-Market right for You?

This service is a great fit for

① Startups looking to test SKUs before full-scale development

② Brands with tight deadlines for seasonal or campaign-based launches

③ Retailers wanting turnkey products for fast rollout

④ Global teams needing structured solutions that reduce development complexity

If you’re looking to move faster, with support and clarity, Ready-to-Market was designed with your goals in mind.

Start Smart. Launch Faster.

Ready-to-Market gives your team the tools to act quickly, reduce unnecessary delays, and bring new products to life. Explore available products and start creating your product today!

Sources Achim Berg, Senior Partner – McKinsey & Company / WGSN Editorial Team – Beauty Futures 2024 / Yarden Horwitz, Co-Founder – Spate NYC / Tara James Taylor, SVP of Beauty & Personal Care – NielsenIQ

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